Alta Media Partners to Launch Affiliate Strategy for PATH projects

NEWPORT BEACH, February 1st, 2022 — Alta Media Partners, a Newport Beach, CA based digital performance marketing agency, is pleased to announce their selection by PATH projects, a fast-growing direct to consumer running apparel brand, to spearhead their affiliate marketing strategy.

Alta Media Partners will launch and manage PATH project’s affiliate program, which will help bolster their thriving e-commerce strategy. 

“PATH projects offers unique, high-quality products that are disrupting the legacy running apparel brands. By going direct-to-consumer, they are able to utilize premium materials in a modern, sleek aesthetic that is lacking in today’s running apparel options,” said Ben Trevizo, President of Alta Media Partners.

Path Projects was launched in 2018 by founder and CEO Scott Bailey. Unsatisfied with the options available from the large retail focused brands, he set out to develop a superior product using cutting-edge technical fabrics and design features, with modern styling. 

“Developing a high quality affiliate program is a marathon, not a sprint. We are excited to work with Alta Media Partners to grow our business through strategic partnerships. Ben Trevizo and his seasoned affiliate team are able to provide creative strategies to collaborate with website owners, content creators, influencers,  and technology partners, ” said Floris Gierman, Marketing Director of PATH projects. 

Alta Media Partners is a digital marketing agency located in Newport Beach, CA, that specializes in performance-based marketing partnerships. By leveraging a data-driven, forward-thinking approach, Alta Media Partners creates and executes customer acquisition strategies to help brands grow. For inquiries, please contact